After the COVID-19 pandemic, numerous industries, including the food industry, faced production issues and shortages. Following the pandemic, people have been actively seeking out healthy food and beverages to incorporate into their daily routines, recognizing the value of protein and other nutrients for energy, stamina, and metabolism.
In 2022, the production issues in protein products, such as coffee and chocolate-flavored milk, led to supply chain disruptions and labor problems, resulting in shortages in the market.
However, in 2022, a video depicting the mistreatment of cows by a caretaker employed by Fairlife, a subsidiary of The Coca-Cola Company, went viral. Consequently, many individuals boycotted the company and its products.
Moreover, expired products from Fairlife contributed to decreased consumer trust. In response, fair life issued an apology and reassured customers that such incidents would not occur again.
Eventually, consumer confidence was partially restored, and the shortage ensued. However, in 2023, there is currently no report of a Fairlife protein shake shortage.
What Is In Fairlife Protein Shake?
The Fairlife Protein Shake includes a blend of proteins like dairy protein concentrate, whey protein concentrate, and whey protein isolate, which support muscle growth and repair.
The shakes are sweetened with options like sucralose and flavored using natural and artificial flavors, providing a variety of tastes. They are often fortified with essential vitamins and minerals such as calcium, vitamin D, and vitamin B12.
How Is Fairlife Protein Shake Made?
- Source milk from responsible dairy farmers.
- Apply cold filtration to separate milk components and remove impurities.
- Concentrate the protein through diafiltration.
- Blend the concentrated protein with sweeteners, flavors, vitamins, and minerals.
- Homogenize the mixture for a smooth texture.
- Pasteurize the protein shake to ensure safety.
- Package the final product for convenience and freshness.
Read More: Fairlife Milk Shortage
Why Do People Choose Fairlife Protein Shake Instead Of Normal Milk?
People choose Fairlife protein shakes as a convenient and nutritious alternative to regular milk, with the added benefits of higher protein content, enhanced nutritional profile, and lactose reduction.
Moreover, the milk has a variety of flavors including vanilla, chocolate, strawberry, and more, which fulfill everyone’s choice and attract people to buy and drink.
Why Was The Fairlife Protein Shake Shortage In Back 2022?
The Fairlife protein shake shortage in 2022 was caused by the abuse of cows by Fairlife Milk employees, which led to a widespread boycott of the brand.
Moreover, Covid19, challenges in dairy farming, such as adverse weather conditions affecting grass growth, and the relatively higher cost of producing Fairlife protein shakes contributed to the shortage.
As of now in 2023, there is no shortage of Fairlife protein shakes. However, if you have trouble finding them at your local grocery store, alternative options are available for purchase online.
Alternative To Fairlife Protein Shake Shortage
Plant-Based Protein Shakes
Plant-based protein shakes are made from sources like pea protein, hemp protein, or brown rice protein. These shakes provide similar benefits as Fairlife protein shake but without the use of dairy ingredients.
Whey Protein Shakes
Whey protein shakes are a popular alternative to Fairlife protein shakes. They are derived from milk but have a different composition and may offer different flavor options and nutritional profiles.
Vegan Protein Shakes
Vegan protein shakes are specifically formulated for those following a vegan or plant-based diet. They are typically made from a blend of plant-based proteins like peas, rice, and hemp.
Meal Replacement Shakes
Meal replacement shakes are a convenient alternative that provides a balanced combination of proteins, carbohydrates, and fats. These shakes can be used as a substitute for a meal, providing nutrients and energy.
Homemade Protein Shakes(The Best Alternative)
You can also create your own protein shakes at home using a variety of ingredients like fruits, vegetables, protein powders, and dairy or plant-based milk. This allows for customization according to your preferences and dietary needs.
Consumer And Supplier Impact Due To Shortage
- As consumers faced limited availability, leading to inconvenience and the need to search for alternative options.
- On the supplier side, decreased sales and production challenges due to operational issues or supply chain disruptions resulted in financial implications and potential reputational damage for Fairlife.
Read More: Why is there an almond milk shortage?
Why is it so hard to find Fairlife protein shakes?
The availability of Fairlife protein shakes may vary, and it can sometimes be challenging to find them.
Does Costco sell Fairlife anymore?
Yes, Costco sells Fairlife protein shakes. However, It’s best to check with your local Costco store or their website for the all flavors.
What protein shake is comparable to Fairlife?
There are several protein shakes on the market that can be considered comparable to Fairlife, but individual preferences may vary. Some popular alternatives include Premier Protein, Muscle Milk, and Orgain.
Where to buy Fairlife protein shakes in bulk?
If you’re looking to buy Fairlife protein shakes in bulk, it’s recommended to explore options such as online retailers, and wholesale clubs. Moreover, in the above article, we have given 4-5 options to buy Fairlife protein shakes in bulk.